Magazine Publishing
New Media. New Strategies. New Opportunities.
The biggest demands:
- How do I put new ideas for digital editions, web communities, and print offerings into practice?
- How do I set up digital payment models and launch innovative marketing concepts?
- How do I organize cross-media publishing, production, and marketing workflows?
Faced with shrinking revenues and snowballing digitization, magazine and specialty publishers are rethinking their strategies. Some are merging editing departments and putting digital payment models to the test; others are seeking new recipes for success with printed products. Digital editions for Apple iPad and the like currently harbor the greatest potential, offering magazine publishers a unique output medium that engages readers and wins over advertisers.
For reader and ad customers alike, the great attraction of digital editions is content – or, more accurately, how this content is presented. Interactivity, accessibility, personalization and localization matter. Digital editions must take advantage of the medium’s many possibilities by enriching stories with galleries, film clips, background info, and even shopping opportunities. Augmented reality and situation-based publishing can target specific audiences and focus advertising on those individuals who are most likely to respond to it. And that delights advertisers.
