Switching inbetween Print an Web
The success of a story is easily measured via Internet traffic, and your editors can gain detailed insight into reader response to an article during the first few minutes or hours on the Web. vjoon K4 affords your editorial team a view of information provided by the Web CMS — for example, click counts, visit durations, and so forth. If the article is a winner, your editors can respond immediately, posting further information or picture galleries online. Web statistics can also benefit the print edition of your newspaper: If headlines or pictures draw attention online, they are sure to also attract your hardcopy readership’s interest.
More and more readers are taking a shine to quick response codes, or QR for short. They connect print and the web in unprecedented ways. 2D-encoded Internet links appear below the print article. Your readers’ cell phones recognize the code and connect directly to the linked Web site, sparing them the hassle of typing in Internet links over the phone’s keypad. First they read the article in your newspaper, and then, courtesy of the QR code, they access the Web on the go to learn more about the given topic, for example, by tuning in to a podcast of an in-depth interview.
vjoon K4 gets you closer to the action and puts you in touch with the reader, and that makes for stories that engage the readership of both print and online articles. What’s more, vjoon K4 lets you capitalize on all your resources and control the story’s dissemination across all channels.
