Respond to readers‘ comments
A few days later, the in-depth test report on the sports car has appeared in the magazine, and a reader offers an astute comment. ”What excellent insight! Let’s add it to the online article right away,” Mark says. His publishing house recently began using 2D quick response (QR) barcodes in its car magazine, so more and more readers can respond to the article, sharing their views with the editor. Readers’ online-enabled cell phones read these codes placed alongside the article in the printed magazine and go directly to the online forum on the Web. Readers could be thumbing through the article anywhere — say,on a train — and readily access more content online — in this case, a video clip of Mark test-driving this red-hot roadster.
