Make the most of cross-media with vjoon K4
Mark has moved on to his next assignment, a story about automobile racing at the Danish Rallycross Championship. He has already loaded a new video to the publishing system using K4 Web Importer. A shortened version of the video is slated to appear later on the Web site in the form of a podcast. The complete version will be offered for sale as a DVD in the Web shop. He marks the position in the article where the promo line or link will go, so a suitable advertisement or a reference to the Web shop can easily be added. It is precisely this ability to correlate print and online articles in the early stages of the workflow that enables real cross-media marketing strategies. Contextual ads — that is, content-dependent advertising à la Google — is standard practice today on Web sites and in print editions. But now for the first time, K4’s ad workflow enables publishers to coordinate and control both. Courtesy of links and QR codes, your Web shop is just a click away for readers. Best of all, you are free to leverage your media brand as you see fit, pursuing whatever business strategy works best for your company and offering whatever products you wish — subscriptions, your own range of books and DVDs, or external products.
Magazine publishers with strong print brands make advantage of the many options. vjoon K4 lets you tap into and capitalize on it. Everyone wins. Mark is delighted with the high click rates and magazine sales. His boss is equally enthused, especially considering the extra Web shop revenue. And all this owes much to vjoon K4 and its ability to help Mark correlate print and online products in his articles right from the start.
