Magazine, Newsletter, Blog & Co
Modern-day storytelling is a preferred strategy of enterprises who wish to address different target groups. Companies extend the narrative across all mutually supportive channels, with the depth, breadth, and type of information provided tailored to the given audience. The benefits of digital channels are easily summed up: they are fast, cost-effective, dialog-based, and can be evaluated.. Discussion forums and comment functions on the Web site as well as corporate blogs are first and foremost customer confidence indicators. However, they also call attention to issues your customers, stakeholders, and target audience want you to address in greater detail in one of your media channels.
Our vjoon K4 publishing platform can allocate workflows for all K4 objects — articles, pictures, layouts, and so forth — to media channels ranging from Web pages and newsletters to corporate reports and many more. This system even identifies dependencies between the various production stages. For example, say an editor has prepared an article destined for your company Web site and the print edition of your employee magazine so that it is ready to flow into the print layout, but the picture accompanying the articles is not ready for printing.
K4 assigns this task to the responsible person — in this example, the picture editor. Beyond that, the system acknowledges that a low-res picture will suffice for the Web site, so it forwards the contents to the Web CMS. You can freely define such dependencies between channels and render them in workflow. With this capability, K4 is a step up the evolutionary ladder. So much more than a conventional publishing system, it is a full-fledged publishing platform that can control contents at any time for different output channels.
