Packaging & POS Material
Creative power or optimized processes: Why not both?
The biggest demands:
- How do I network my workforce, subsidiaries, branches, and service providers in one efficient workflow?
- How do I ensure that everyone works with the current document version and the official corporate design?
- How do I take varying regional requirements into account?
Ask executives about efficiency in marketing, and they are likely to begin reciting the results of the most recent analysis measuring the impact of advertising. Few think of the great, untapped potential for improvement in the production of advertising materials, sales documents and packaging. Any process that involves so many people, subsidiaries, branches and external service providers is bound to be error-prone. And things get even more complex when dealing with different output channels such as print, Web sites and mobile devices.
In many cases, legal requirements can be quite demanding, especially when it comes to package leaflets and labeling. This is why versioning is so important; it ensures every step in the production process can be tracked and everyone works with the current document version.
Versions varying by language, content and region can make things even more complex. Corporate design concerns also pose a big challenge. Templates providing organizational design grids, text and graphic elements make working life much easier for the people staffing subsidiaries and branch offices. Executives at headquarters can rest assured errors such as upside down or even missing logos won't mar their literature. Staffs sometimes need the means to generate texts conveniently in an Office document or browser because budget and skill constraints prevent graphic software from being available to all. Predefined processes can indeed boost efficiency without restricting creativity.
