Cross-media Business Opportunities With K4 6.0
Do you want to let your suppliers and online shops know about an RSS feed covering their new publications? No problem. Simply define an XML export file containing a short summary as well as metadata with an arbitrary status. Do you want to link your e-book to the collection of reviews posted on your Web site? Again, no problem. You can define for your documents any number of workflows, depending on different output media such as books, DVDs, or Web pages.
So why all this flexibility? Because designing the layout for a publisher’s Web page is unlikely to entail as many production steps as constructing an entire book. K4 also identifies dependencies between output media. Say you want to write a blurb to present a book on your publishing house’s Web site. You adapt the text from the book and load it to the Web layout. However, the system recognizes that the picture’s resolution is too high and lets the picture editor know that he needs to format the image for the Web. This system does more than merely export contents to different output media; it brings Web, print, video and audio content together in one cohesive, interactive production process.
