Customer Testimonial
| Company: | Addison Corporate Marketing (Part of WPP) |
| Publications / Projects: | Addison Corporate Marketing (WPP Group) |
| Category: | Corporate Publishing, Advertising Agencies |
| Number of Users: | 45 |
| Installation: | 2006 |
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“K4’s biggest advantage for us is that clients retain total control over highly confidential data, access to specific sections is controlled, and we are still able to work on the design of our clients’ annual reports. We are also using the K4 XML Exporter for re-purposing content for online Annual Report micro sites - that can have real time saving benefits.”
Leif Skogstad, Commercial Director addison
Addison is the corporate marketing arm of WPP – one of the world’s largest communications services groups, with 110,000 people (including associates) working in over 2,000 offices in 106 countries. Having worked in Corporate Communications for over 30 years, their list of clients is pretty spectacular. addison currently has 36 clients: 12 in the top European 100 and 11 in the FTSE 100. Last year over half of addison’s clients produced their annual report using vjoon K4™.
