Off the Road and Back to Business - vjoon Returns from the International K4 Roadshow
vjoon toured Vienna, Hamburg, Munich, Zurich, Paris, and Frankfurt in October and November, attracting more than 380 visitors who were eager to discover Version 6 of K4. The four-member presentation crew staged several showcases to demonstrate how editors and marketing people can carry out any number of tasks in parallel and gain real-time insight into the progress of their cross-media productions. Visitors were particularly interested in learning more about the K4 Web Portal. Other hot topics included the newly extended ability to integrate spreadsheets into the K4 workflow, the Custom Terminology, and K4 Overview Advanced, which lets editors preview InDesign documents that have yet to be loaded.
Visitors were most intrigued by the two big benefits that K4 brings to the production process - far greater reliability and considerable savings potential. „We had some very interesting chats with a number of prestigious publishing houses, agencies, and companies during the roadshow, and succeeded in winning over some new customers,“ Andreas Schrader says, CEO.“We were able to meet and greet many prospective customers, particularly at the events in Paris and Zurich.“
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- K4 Roadshow
- The Deal
- Editorial Televisa
- IFRA 2009
