National Geographic and Harvard Business Review – Two Big New Customers in the US
Managing Editor Inc. (MEI) has posted two new K4 customer profiles. The first is a case study detailing the K4 project at National Geographic magazine. The other installation took place at Harvard Business Review, an influential business magazine that will use K4 to manage its design and editorial workflow.
National Geographic magazine is published once a month by the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations with the mission to inspire people to care about the planet. The magazine is published in English and 31 local-language editions, and it is read by more than 40 million people each month. MEI’s recently published case study describes the details of the implementation.
Harvard Business Review is published monthly by Harvard Business Publishing. Recognized for its influence on management thinking and business, the magazine has a global circulation of 245,000 business executives and other opinion leaders. Harvard Business Review’s K4 setup includes 22 seats, along with 5 K4 Web Editor seats and the K4 XML Exporter add-on to enhance its functionality. The magazine’s staff used QuarkXPress before switching to InDesign 18 months ago and recently decided to upgrade its print and web workflow to a more robust database solution.
Along with MEI’s service team for installation and system administrator training, K4 integrator Technology for Publishing played a key part in bringing the implementation to fruition. TFP’s roles included providing Harvard Business Review’s staff with InDesign, InCopy and K4 training, helping develop a new production workflow and configuring the system to meet the site’s exact needs. “Harvard Business Review is a highly respected publication with demanding requirements to maintain their level of quality,” said Technology for Publishing President Margot Knorr Mancini. “K4’s flexibility is allowing them to approach a new workflow from a number of angles to make sure they can get it right.”
Harvard Business Review’s installation also includes K4 XML Exporter for managing content to publish online. TFP is working on approaches to utilize K4 XML Exporter to streamline multiple print-to-Web processes. Additionally, HBR editorial staff will be using K4 Web Editor, which allows check-out, check-in, writing and editing of K4-managed InCopy articles via any Web browser and an Internet connection. Its intuitive interface provides remote access to the database and accurate representations of K4 articles, complete with styling, font mapping, layout geometry and page previews.
“Like so many other K4 sites, Harvard Business Review has recognized the benefits of implementing industry-leading software and a smarter, more efficient workflow,” said Dennis McGuire, CEO and President of MEI.
