The vjoon K4™ User Conference: How to Tame Complexity in Publishing
October 4, 2011
User stories, new features, and many positive impressions at vjoonity 2011
How do you tame the growing complexity of publishing processes and reduce time and cost pressure, today and for many tomorrows to come? That was the big question at vjoonity 2011, the 6th International vjoon K4 User Conference held in Hamburg. “Content has to be in the right format at the right place and at the right time. Or to use an analogy borrowed from logistics, publishers need content delivered ‘just in sequence’,” says Andreas Schrader, CEO of vjoon®. “The decisive factors necessary to accomplish this are end-to-end and flexible process control, extensive automation, and standardization. And vjoon K4 version 6 offers these factors.”
The some 130 people who took part in vjoonity 2011 had ample opportunities to see this statement substantiated in some intriguing presentations. The audience was treated to a preview of vjoon K4's upcoming features, a review of Adobe® and vjoon product strategies, and user stories about vjoon K4 in real-world publishing applications. Michael Zöllner offered a riveting report on the post-game action in sports publishing. Just 25 minutes after the final whistle blows, his publishing house manages to print an entire issue of kicker-sportmagazin, including all match results, at 13 locations. The vjoonity audience also learned how TatMedia, one of Russia's largest regional media holding companies, makes the most of the Cross-Media Publishing Platform's many benefits. And the communication agency köckritzdörrich provided an amusing and impressive account on how to put more horsepower under the hood of the premium car brand INFINITI and optimize the pan-European production of sales collateral.
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