SoftCare has turned into vjoon
October 13, 2008
The Hamburg-based developer showed its publishing platform K4 6.0, designed for Adobe CS4, at its 4th International User Conference. The first public presentation will take place at IFRA Expo in Amsterdam.
The more than 150 visitors at the 4th International K4 User Conference, held on Friday in Hamburg, were surprised to learn that Hamburg-based software house SoftCare has rebranded as vjoon. The company also revealed what its Xanthos project stands for: the revolutionary publishing platform and latest system version K4 6.0. The public will have a chance to see vjoon K4 6.0, supporting Adobe CS4, from October 27 to 30 at the IFRA Expo in Amsterdam (Hall 10/Booth 10330). At the tradeshow, vjoon will present innovative cross-media strategies together with its partners AD HOC, axaio, CoreMedia, GrafiData, MEI, NeoGeo, PCI, SNAP, SYSPRO, and Topix.
“vjoon stands for our mission — vision, value and cooperation,” said Andreas Schrader, Managing Director and CEO of vjoon GmbH, explaining the name change from SoftCare. “We have become so much more than just a company producing a publishing system. We have turned K4 into a publishing platform that can flexibly handle continuously evolving editorial structures and individually control and fill any number of media channels.” When the company was first established in 1990, then as SoftCare, it followed a vision. The company was one of the first to develop plug-ins for Adobe and to integrate editorial solutions. Today, more than 300 K4 systems are installed worldwide at publishing houses and corporate publishers. K4 users, distribution and technology partners, as well as potential K4 customers had traveled from all over the world, coming from many places in Germany, but also from the United States, Russia, Malaysia, Great Britain, France, Benelux and many other countries, to attend the annual event in Hamburg, which presented the latest K4 version along with interesting user case studies.
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