Reader’s Digest Relied on vjoon K4™ and Adobe® DPS to Create First Tablet Edition
January 18, 2011
World's largest paid-circulation magazine tapped vjoon® integration partner MEI for project management
Following the success of their Kindle edition, the editorial team at Reader's Digest hopes to continue the trend with an iPad edition, available today in the iTunes store. After seeing the immersive apps that vjoon K4 customer WIRED and other popular magazines were creating using Adobe Digital Publishing Suite (DPS), Reader's Digest decided to use the same tools to build its own tablet content. "There are a lot of vendors out there offering iPad solutions, but once I saw WIRED's app, I immediately thought it demonstrated a natural progression for magazines," Reader's Digest Managing Editor Ann Powell said. "Cost and creative control were also factors. By using vjoon K4 and Adobe DPS, we could leverage our print workflow and design, which allows a sustainable production of future issues."
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