MEI Uses Adobe® DPS and vjoon K4™ to Brew iPad App for Craft Beer Maker
January 4, 2011
Using Adobe's new Digital Publishing Suite (DPS) and Adobe InDesign® CS5, Managing Editor Inc. (MEI), the exclusive vjoon K4 integration partner in the Americas, built a specialized interactive tablet experience for Yards, Philadelphia's favorite hometown craft beer maker. The free app of the Yards Brewing Company can be downloaded now in the iTunes store by visiting http://itunes.apple.com/app/yards/id411535282?mt=8.
MEI also used the vjoon K4 Cross-Media Publishing Platform and its tight integration with the DPS to manage the content. Thanks to vjoon K4's powerful database and collaborative features, MEI's designers and writers could work simultaneously on various layout and text tasks without stepping on each other's toes.
Working closely with Yards, MEI's team of tablet-publishing experts created a full-featured iPad app highlighting the brewery's award-winning ales and what goes into making them. In addition to providing a wealth of information about Yards, the project was designed to demonstrate interactive features publishers can implement using the DPS tools - video, slide shows, pinch-and-zoom images and more.
"We're extremely happy with the finished product," said Steve Mashington, marketing and sales director at Yards. "It looks great and it's very approachable for our audience. You don't have to be an expert to appreciate this app, but serious beer fans can get a lot out of it, too."
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