köckritzdörrich Counts on vjoon K4™ to Create INFINITI’s International Products and Sales Collateral
November 10, 2011
In just six weeks, the agency managed to realize the complex production of the premium automaker‘s publications including 19 national versions, 14 languages and 37 contributors
Six weeks is not much time to create the sophisticated product literature for INFINITI, the Japanese car manufacturer Nissan’s premium brand. The German advertising and branding agency köckritzdörrich managed to deliver 19 local versions written in 14 different languages. The scope of this task was enormous, and it still is: INFINITI currently issues around 15,000 copies of the price lists with 20 pages each for its six models. With such a sizable scope, tight schedule, and so many contributors, this project presents an unusually complex challenge. köckritzdörrich counts on vjoon K4 to tame this complexity. Process-oriented and highly automated, the Cross-Media Publishing Platform streamlines the workflow and lightens the workload. köckritzdörrich benefits from its remarkable transparency, as well as the labor-saving convenience of Version 6’s ability to handle so many article and layout variants.
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