eSeminar on Measuring Digital Magazines’ Success
August 12, 2011
A publisher aiming to launch a digital magazine needs to know how well it will be received. So how do you collect meaningful data and use it to optimize the offering?
The target group's response to a magazine can be gauged very precisely. Adobe® offers an application called Adobe Omniture® Analytics that tallies the number of views, individual issues downloaded, and interactive contents accessed. This information serves to generate meaningful viewer profiles. Publishing houses and corporate publishers can draw on these findings to optimize their offerings.
vjoon® partner Adobe will demonstrate how the application works in an eSeminar entitled "Lösungen auf dem Tablet? Aber bitte mit Zahlen!", which roughly translates to "Solutions on the Tablet? Crunching the Numbers."
It will take place on:
- August 24, 2011, from 2 pm to 2:30 pm CET
- Presenter: Ingo Eichel, Adobe Systems
It will be held in German. Register for this free seminar by clicking here.
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