BusinessWeek Integrates Print and Web Workflows Using Adobe InDesign, InCopy and SoftCare K4
August 2, 2007
BusinessWeek magazine has fully integrated its online and print workflows using the SoftCare K4 Publishing System and Adobe InCopy and InDesign. All content – print-only, print-to-Web and Web-only – is being handled by the system, and writers, editors, copy desk and art staff are working entirely within K4 to manage the production process. MEI, the exclusive distributor of K4 in the Americas, was in charge of installing the system.
BusinessWeek is one of the first K4 customers to develop a workflow that includes traditional print content and online-only articles in the same K4 system. This unique production process was possible thanks to K4’s flexible scripting and customization capabilities coupled with its ability to generate XML directly from the K4 content database to any site-specific requirements.
Please read here the full press release about BusinessWeek.
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