Berliner Sparkasse starting to work with the Cross-Media Publishing Plattform vjoon K4™ in 2011
January 10, 2011
From the beginning of 2011, Berliner Sparkasse produces its customer magazine "BerlinerAkzente" with vjoon K4. Since 1999 the Berlin-based agency Pretzlaw Communications has been assisting the bank and, among others, produces "BerlinerAkzente" with a circulation of 100,000 copies. Pretzlaw Communications asked SNAP Innovation as vjoon K4 integration partner to deliver and implement the Cross-Media Publishing Platform. vjoon K4 not only optimizes print production, but also produces contents for publication on the bank's internet platform www.berliner-akzente.de hosted by Berlinonline.
The market leader under the Berlin banks has at all times attached great value on customer communication. Every three months the magazine offers its readers a variety of financial, city life and fun topics. In 2006, "BerlinerAkzente" went online. The portal www.berliner-akzente.de offers Berlin citizens and visitors not only information on financial issues, but also on jobs and careers and a lively city guide with helpful information on events, gastronomy and shopping.
For more information in German please see: www.berliner-akzente.de and www.pretzlaw.de
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