Adobe and Leading Digital Agencies Launch SoDA
March 12, 2008
Adobe Systems Incorporated (Nasdaq: ADBE) and 18 leading digital agencies worldwide today introduced the Society of Digital Agencies (SoDA). Envisioned by CEOs of award-winning digital marketing and design agencies, SoDA’s mission is to advance the digital design profession through knowledge sharing, education, and advocacy and drive much-needed guidelines. Adobe, which provides much of the software technology relied on by digital agencies worldwide, is supporting the group as the organization’s official launch sponsor.
As the advertising and marketing industries increasingly shift their focus to the Web, digital services are becoming more important and fundamental to their success. The increasing demand for interactive experiences presents both opportunities and challenges for digitally progressive brands and their agencies. SoDA brings digital agencies together to address the unique issues they face and to develop guidelines and best practices that will move the entire industry forward.
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