ADACmotorwelt has chosen K4 for a more flexible workflow
June 27, 2007
With a circulation of more than 13.8 million copies and 19 million readers, ADACmotorwelt is Europe’s largest print magazine. Every month, the members’ magazine of the ADAC (Allgemeiner Deutscher Automobil-Club e.V.) offers numerous reports, tests, services, and current information about all the topics in mobile life.
Michael Ramstetter, Editor-in-Chief of ADACmotorwelt and head of the ADAC public relations department since 1998, summarizes the strategy: “We wanted to make our workflow more efficient and transparent, in order to produce in a more modern manner, and prepare our magazine for future demands, such as automated web publishing and e-paper.” Several editorial systems and the accompanying software were critically assessed and evaluated. Following a comprehensive expert examination, and a detailed cost-benefit analysis, it quickly became clear that only SoftCare K4 in conjunction with the Adobe software products were worthy of consideration for ADACmotorwelt.
Many interesting details can be found in our full ADAC User Story.
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