A Successful IFRA Expo with a Trailblazing Concept – the vjoon Unified Publishing Process®
October 15, 2010
A new location and a new concept attracted more than 10,000 visitors to Hamburg's IFRA Expo, many of whom headed straight for vjoon®'s stand. The company's offering was a perfect fit for IFRA Expo's 40th anniversary show, where a host of innovations were on display. vjoon also featured a persuasive showcase of trailblazing innovations, as many publishing houses and media industry decision-makers will attest.
Most visitors were eager to learn more about the Unified Publishing Process, a novel publishing strategy recently unveiled by the company, and particularly how it relates to tablet publishing. Industry players were interested in finding out how efficiently tablet publishing can be integrated into real-world production processes; that is, how it works with other channels, different platforms, and under deadline pressure. vjoon answered these questions by showing its ability to control and manage the workflow, automated processes, and the entire production environment from front to end, from the inceptive design to final delivery.
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